Looking
for Marketing Analytics Manager || Location Singapore || Responsible for APAC & Japan || Experience around 10 years || Contact us at surendra@pivotal.associates ||
H/P: +65 9165 5825 || H/P: +91 99867 39628.
Sr Marketing Analytics Manager is responsible for completing analysis to measurably improve the business, read and measure test performance, and coordinating the creation of reports and dashboards. Experience in Digital campaign analysis and measurement preferred.
Responsibilities:
·
Collaborate with marketing teams across APJ to continually
optimize media channels.
·
Analyze complex
and large data sets to identify opportunities for optimization and improvement.
·
Innovate on
methodologies to track ROI of online and offline marketing campaigns and
overall business performance
·
Define, develop
and produce comprehensive regular measurement and reporting plans for existing
and new marketing initiatives.
·
Oversee design,
automation, and interpretation of regular performance reports
·
Provide
historical, current and predictive views of marketing metrics to key
stakeholders.
·
Contribute to
attribution and modeling projects.
·
Identify, monitor
and report on emerging trends, opportunities and competitors.
·
Bachelor’s degree
required, preferably in a quantitative/analytical field
·
5+ years of
experience with analytics (knowledge of data mining algorithms, techniques
(decision trees, ensemble learning, clustering, association rule mining etc.)
and problem areas (churn prediction, segmentation, forecasting, attribution
rules etc.) preferred
·
Fluent in
Japanese both written and verbal as a 2nd language
·
Deep familiarity
with tools such as advanced Excel, R, SQL, Tableau etc.
·
Knowledge of
direct marketing acquisition preferred
·
Knowledge of
different media channels including Mobile, SEO, Paid Search, Email and Web
preferred
·
Experience in
online media channels preferred (digital marketing)
·
Thrive in a
fast-paced, constantly changing, and very exciting environment. You’re
self-motivated, passionate, and you unequivocally believe in the power of
analytics
·
An affinity for
data extraction, manipulation, and statistics
·
Bias towards
action. Always striving to translate findings into activity
·
Proactive
communicator with high energy and enthusiasm
·
Self-starter and
not dogmatic about experimental design. Live in the real world and aren’t
scared by messy and incomplete data
·
Able to present
your findings effectively and persuasively