Hi,
We have the following position with a
world class IT Product Company.
See if you or any of your
Friends/Colleagues are interested- if Yes- Kindly send Resume indicating
Position applied for.
You can send us your profile at surendra@pivotal.co.in “or” india.pivotal@gmail.com
or you may call at +91 80 4126 2220/21 or +91 99867
39628 for further details.
Designation:
Marketing Manager – (Enterprise/Field)
JOB
SUMMARY
A Field
Marketing Manager is responsible for recommending and executing marketing plans
and campaigns that successfully launch new offerings and generate demand for
the organization’s solutions or products. He/she provides support for the
achievement of business objectives by developing audience specific and
channel-specific marketing campaigns that generate awareness, interest, desire
and preference for solutions and that move opportunities through the
sales cycle. As the marketing manager for the India they will be responsible
for the overall management of the marketing budget and as well as overseeing
the PR and telemarketing.
v PERFORMANCE
EXPECTATIONS
·
Recommend/develop
and execution of demand generation campaigns (including executive events,
promotions, direct marketing, etc) which are tied to the revenue goals of each
targeted solution, product and/ or geography.
·
Strong and
aligned working relationship with local Country Manager to ensuring that the
marketing plan is aligned with the local business plan
·
Leads
that are qualified and distributed to both direct and indirect channels.
·
As
directed, provide marketing program support and advice for geographic led
marketing programs.
·
Contribute
to the overall go to market campaign plan for assigned solutions and
geographies.
·
Market
conditioning tools and information are developed/implemented
·
Sales
enablement tools and information are developed/implemented
·
Partner
programs jointly developed with Partner Marketing and aimed at attracting and
supporting target VARs, ISVs and CSIs
·
Effective
management of cost and overall budget management
·
Local
management of the PR agency to providing strategic input into the local PR
strategy
·
Local
management of Market One, the TM agency to ensure that leads are effectively
followed up
v RESPONSIBILITIES
· Make recommendations on field
marketing programs and campaigns that are directly tied to generating the
forecasted revenue in the targeted solution or product area
· Ensure field marketing programs
and campaigns are successfully executed
· Provide/review/approve solution
and product messaging
· Participate as field
representative to Product Marketing for associated product set
· Work with Area General Managers
and Consulting leaders to ensure that plans are consistent with their selling
strategies
· Ensure maintenance of marketing
calendars and campaign systems, indicating all Global, Geo and Area activities
· Ensure all aspects of demand
generation events are managed effectively and actively participate as required.
· Work with Area GMs and other
sales personnel to ensure that leads are reviewed and acted upon by appropriate
sales personnel in a timely manner. Assure compliance in lead management
process and systems
· Provide ongoing communication
with Area GM’s on demand generation needs, priorities, and results
· Communicate overall plans
to Global Field, Geographic, Corporate and PBU stakeholders
· Manage the cost elements of the
budget and monitor spending against plan and take action, as necessary, to stay
within budget.
v REPORTING
RELATIONSHIPS
·
Reports
to the APAC Director of Marketing
·
Member of
the Field Marketing organization
·
The Field
Marketing Manager III is
reviewed by the APAC Director of Marketing with input from local Country
leader.
v RELATIONSHIPS
TO OTHER ROLES
Product and Industry
Marketing Organizations
·
Helps
Product Marketing and/or Industry Manager develop solution, product or industry
offering and call to action for campaign or go to market plan.
·
Ensure
interlock between field and the involved product marketing organizations
Sales, Marketing and
Industry Leadership
·
Ensure
that designated field employees are consistently briefed on all BU’s marketing
programs and demand generation campaigns
·
Brief
sales management on potential demand generation requests and opportunities
·
Help
provide marketing-oriented sales enablement tools required to pursue and win
business in our chosen markets
·
Manage
demand generation events and activities on behalf of the Area General Managers
·
Assure
proper utilization of partners in our demand generation activities
·
Work with
corporate and product marketing in campaign planning and execution
Consulting, Training, and
Support
·
Work with
the leaders in these service areas to ensure that appropriate services messages
and focus are included in demand generation activities
·
Identify
and develop demand generation campaigns for significant stand-alone service
offerings, where appropriate
v OTHER
- The Field Marketing Manager III is an individual contributor. He/she will establish and maintain strong relations with area sales, specialist, and consulting personnel as well as with product, industry, solutions or corporate personnel.
- Travel Requirements:
·
Moderate travel is
required.
·
Decision-Making Processes:
·
Budgetary sign-off
authority:
v Education/Experience:
·
BS/BA or similar degree is desired in
Business, Marketing, Computer Science or related field. MBA preferred.
·
Requires a minimum of 8 to 15
years of work related experience in high-tech marketing, product marketing or
sales with an emphasis on field disciplines.
·
Demonstrated
and proven history of success in similar roles
·
Technical
Competency – Knowledge of software and solutions development processes. Strong
understanding of enterprise software market, identity management software
market, web services software market. Working understanding of
technologies is desired.
·
Marketing
Competency – demonstrated experience in marketing, including market strategy,
demand generation, market research, and marketing communications.
v Personal
Attributes:
·
Strong
interpersonal skills, being able to work well in a team environment
·
Ability
to build relationships with engineering and product management personnel
·
Ability to
work well with sales, consulting and marketing personnel.
·
Ability
to work under pressure and be flexible in adapting to new and changing
assignments, priorities and market conditions
·
Ability
to motivate team members toward the completion of group objectives
·
Ability
to perform job functions with minimal supervision
·
Creative
self starter